Executive Coach

 

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Product and Service Innovation

product-innovation-imageOur Product Innovation program is focused on improving your existing products, creating new products, or creating solutions out of your products when combined with a potential partner's capability. Our service follows a step-by-step methodology that looks at customer satisfaction, market requirements, competitive alternatives, pricing and packaging strategies, and distribution options.

The outcome objective is to build a more competitive and/or higher demand product or service with reduced total cost of sales (TCS) and higher margins.

Key Project Deliverables

  • Deep Understanding of Buyers Needs
  • Sizing of Market Opportunity
  • Validate & Measure Uniqueness
  • Develop Message & Positioning
  • Document Produce & Marketing Plans

 

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